In our many years of web development, the greatest lesson we've learned is the value of planning a project thoroughly and completely. This means making sure all of the details are sorted out before...

3 min read

What Should be in Your SEO Strategy?

You’ve spent all this time, effort, and budget redesigning and rebuilding your website, but you aren’t seeing the traffic come through. Or, maybe you are seeing the traffic but it’s not the right...
2 min read

Benefits of Using Google Analytics G4

Google Analytics, Google Tag Manager, and Google Search Console are the heartbeat of every marketer. If you have a website, you should care about its performance, which means Google Analytics should...
2 min read

Google Tag Manager: How and Why to Use This Free Tool

In the world of web development and marketing, hundreds of tools are at our fingertips to make life easier. As a marketer, you probably already have your plate full managing SEO, social media, email...
3 min read

Google Search Console: How It Can Benefit Your Marketing Strategy

Google Search Console (or GSC for folks who love abbreviations as much as the next guy) is a handy analytics tool that Google offers for free to anyone who owns or manages a website. GSC can help you...
3 min read

Page Speed Optimization – From the Ground, Up

Our buddy, Googlebot, has become a stickler for a quick loading page just like you and me. In a world of instant gratification, no one wants to sit around waiting, so sites with get-up-and-go...
3 min read

SEO vs User Experience: What Does Google Care About?

Over the years of research and development for clients, we at CommonPlaces have seen the evolution of SEO from pure keyword stuffing into the holistic online user experience we know today. Let’s dive...