Traditional marketing tactics are no longer enough to grow and maintain a business as a healthcare professional. Marketing automation providers like Hubspot, Pardot, SharpSpring and Marketo make...
1 min read
5 Key Questions to Ask When Developing Buyer Personas
By now, you probably know that developing buyer personas can be critical to your business success. All layers of marketing are dependent on having a detailed picture of your target audience. For the...
2 min read
Writing ALT Tags for Images
What are ALT Tags? ALT tags or ALT attributes are "alternative text" for an image. ALT tags are used to describe the image or what the image is representing. One of the main purposes of ALT tags is...
1 min read
The Misunderstood Meta Description
The meta description is an often misunderstood piece of the digital marketing puzzle. You know it as that snippet of text which is displayed below the page title in search engine results, and with...
2 min read
Surprising Social Media Marketing Statistics, 2018
Common reactions to the facts we’re about to share include: “No way!”, “Really?”, “These can’t be true.”, “You’re NOT serious?” …and so on. While these social media marketing statistics are so...
2 min read
How to Improve Your Local SEO
Local search engine optimization is focused on making it easy for prospective customers to find information about your company online. Whether they are searching specifically for your company, or for...
Planning a Successful Website, Part 1 (video)
Watch our new series,What You Need to Know, to learn about CommonPlaces Interactive and the services we offer to help you Communicate, Connect and Convert new customers.