I think that it is a no-brainer that client success should be a driving factor for any company. One desired result, for example, is repeat business and customer referrals. So, what can you do to...

3 min read

Can You Trust the Content You Read?

Manipulation is a game played on so many different levels today that most cynics seem to have stopped looking for it. When it comes to media and journalism, the blur between advertising and the news...
2 min read

The Dilemma of Estimates

What do clients want from us, or from any digital agency that they are looking to hire? In making estimates, CommonPlaces strives to be transparent, honest, and professional; but this often means...
1 min read

Getty Images Announces a Seismic Shift

For almost two decades, https://www.gettyimages.com/ has been the most comprehensive source for licensed digital images on the Internet. They have a live feed of news photographs, an unrivaled...
3 min read

How to Find Images for Online Content

For those of us who are content creators, nothing swallows valuable time during the day like the image search. We all know that visually exciting media will freeze the reader in place, achieving the...
1 min read

Measuring the Priorities of a New Web Design

Recently, my good friend and fellow Digital Mastermind Michael Reynolds, of Spinweb, posted a beautifully written blog entitled Why Your Fancy Website Plan is a Waste of Time. Companies often spend...
3 min read

The Importance of Brand Consistency and Companies That Get It

Every business in the world, no matter its size, benefits from tactically developing a brand and maintaining it as a recognizable representation of the organization. A strong brand identity propels...