In the past, businesses were able to put up a website that included some buzzwords, a list of product features and photos and hope people would find it and buy it. In today's world, we now know that...
3 min read
Why You Should Use Product Videos to Improve Conversions
Video marketing is all the rage right now and the statistics around this trend are staggering. If you aren't using or haven’t considered including it in your marketing arsenal, you are missing out on...
3 min read
The Future of Artificial Intelligence and Chatbots in Business
By 2020, Gartner estimates that “consumers will manage 85% of their relationships with enterprises without ever interacting with a human.” So, the question becomes, who will they interact with? The...
3 min read
How to Build Your Sales Funnel Using Facebook Lead Ads
Facebook lead ads are a great way to generate leads to build your sales funnel. In this article, we will take a deeper look into what exactly they are, how they work, and why they should be a part of...
3 min read
The Case for Including Video Marketing in Your 2017 Budget
The holidays have come to an end and 2017 is off to a running start! If you haven’t already, now is the time to focus on your digital marketing efforts for the year, and decide where you are planning...
4 min read
HEO or SEO? What Is More Important When Creating Content?
By now I'm sure you are familiar with the term SEO (search engine optimization) and understand the importance of following best practices in order to improve your placement on search engine result...
3 min read
Should Content Marketing Be in Your 2017 Marketing Budget?
With 2017 just around the corner, it is natural to be filled with high hopes for growth, change, and success. No matter what type of business or industry you’re in, one common goal year after year is...