While you may be uneasy about the thought of your employees using LinkedIn, many companies have actually begun to recognize and leverage the potential of this professional social network. If you...
3 min read
What is a Verified Social Media Account (and How Can You Get It?)
Will the real [insert celebrity/authority figure here] please stand up? In a world where anyone can create an online account, it can be difficult to know for sure whether the social media accounts we...
2 min read
Top 5 Google Analytics Reports You Should Be Analyzing
Google Analytics provides users with the ability to measure every aspect of a website, from unique visitors to referral sources, to bounce rates, device types, time on page, click through rates, and...
2 min read
Best Analytics Tools 2018
Digital marketing has become the center of our marketing and advertising efforts today, and it isn’t slowing down any time soon. With the number of tools available to help you track and analyze your...
2 min read
How To Rank, Local SEO Business Listings
Google doesn’t always make it easy to rank high in the search results, but we’ve got a secret. There’s one area of SEO that you can focus on that will make a huge difference in where your business...
4 min read
How to Measure Website Performance Using KPIs
Like most businesses today, you’ve probably invested a lot of time and money into the development of your website and other online applications. You may have hired a team to design the layout,...
2 min read
2018 Web Trends – Part II
Our last post about 2018 web trends covered site security, accessibility compliance, mobile-first web development, and the use of animations, but there are many more factors to consider when building...