5 min read
Where is Technology Taking Us?
In 1996 the Web was a relatively recent invention, and the Internet itself, while having evolved in a small community of scientists and academics, wasn't well-established, at least not in the mass...
1 min read
How to Plan an Editorial Calendar
Your editorial calendar is one of your best friends when it comes to managing and creating content. As much as anything else, it lays out your plans for the future. You take a look ahead and...
2 min read
What is Programmatic Marketing?
For several years we have been hearing about programmatic marketing (also known as programmatic advertising or programmatic media) as the Next Big Thing in the digital world. With companies like ABC...
1 min read
What is the Social Sales Funnel? An Infographic for Everybody
Many things might have changed over the years, but the one thing that has stayed the same is the sales funnel. At its core, the sales funnel is a simple visualization of the steps required to sell...
2 min read
Conversion Rates and the Science of Success
Let's get down to it '- What is your ultimate goal with your website? Chances are, you want to Raise your visibility on the Internet Tell your brand's story Increase sales or lead conversion
2 min read
What is PCI Compliance?
As we hurtle toward the holiday season, it seems appropriate to look at one of the most misunderstood concerns for the online retailer - PCI compliance. Nominally, this is a set of requirements...
2 min read
Hell, Yes, Barbie Can Be a Computer Engineer!
Poor Susan Marenco. In 2010, Ms. Marenco, now a technical editor in San Francisco, got an assignment to write for the 'I Can Be'_' series of Barbie books published by Mattel and Random House....