2 min read
Who Governs the Internet?
Did you ever wonder who controls the domain names and the Internet? It's not GoDaddy like most people think. It's actually the Internet Corporation for Assigned Names and Numbers (ICANN), a Los...
2 min read
What Cosmos Can Teach Us about Branding
What do we look for in a brand? What sets one brand apart from another, similar one? These are the questions marketers explore as they seek to define the brand of their clients. Understanding how...
2 min read
How Content Marketers Should Begin Each Day
My workday begins at 8:30 am. I plunk my tea on my desk, start up the laptop, curse Java for insisting on an ever so vital update, and open my email. I probably have skimmed the highlights already,...
2 min read
Conducting an Interview
It has been my experience that, when seeking knowledge about a particular subject for a blog, few research methods are as valuable as the interview. The internet and libraries can give you plenty of...
2 min read
Bounce Rate and Your ROI
Executives always need to reexamine their website with a view to understanding what their return on investment (ROI) has been, and what it can be for both the near future, and long term. They need to...
2 min read
What is Your ROI?
CommonPlaces CEO and President Ben Bassi discusses the importance of determining the ROI on your website, and lowering your bounce rate.
2 min read