Sometimes it pays to check out the competition. We like to peek at what other businesses are doing, locally and nationally, mostly just to see what's trending. It can be inspiring, motivational, and...
2 min read
How to Deal with Tragedy on Social Media
I don't have to tell you that we are living in the age of social media. It is now the norm to see news of momentous events coming to us on Twitter before CNN or any other network can report it....
2 min read
7 Essential Multimedia Resources for Marketing
You are the Content Editor/ Social Media Specialist/ Webinar Organizer/ Videographer/ Podcaster/ Image Consultant for your company. You probably also make the coffee, since you drink more of it than...
2 min read
What Will Replace SEO?
No, this is not another blog announcing the demise of SEO. Search Engine Optimization is still with us, thank you very much, and I have no desire to add my name to the list of bloggers who have...
2 min read
Website Performance Standards That Really Matter
There are essentially two very different types of performance standards when it comes to your online presence. Both should be taken very seriously, thoroughly explored, and given equal significance.
2 min read
Why Marketing is Like Baseball
Marketing involves multiple disciplines. There's the practice of analytics, in which we compare data and crunch statistics. Marketers have to strategize, plan, and execute winning campaigns. We...
1 min read
How Valuable is Your Click-Through Rate?
Click-through rate is the metric used to determine the performance of an advertisement. It is calculated by the number of times an ad is clicked (clicks) divided by the number of times the ad was...