Welcome to my first blog post! I wanted to share a little bit about myself and how I got to where I am today. I am a senior at Southern New Hampshire University majoring in business administration....
1 min read
Our 10 Most Popular Blog Posts of 2018
This is the last blog post of 2018. Over the past 12 months we have written about digital marketing trends, SEO, website vulnerabilities and tips for increasing website security. What are the most...
3 min read
5 Tips for Designing Better Landing Pages
Landing pages are truly one of the most essential components to an effective marketing campaign. Whether you want to generate leads, sell products, or collect data, a well-designed landing page is...
1 min read
5 Key Questions to Ask When Developing Buyer Personas
By now, you probably know that developing buyer personas can be critical to your business success. All layers of marketing are dependent on having a detailed picture of your target audience. For the...
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The Misunderstood Meta Description
The meta description is an often misunderstood piece of the digital marketing puzzle. You know it as that snippet of text which is displayed below the page title in search engine results, and with...
2 min read
Surprising Social Media Marketing Statistics, 2018
Common reactions to the facts we’re about to share include: “No way!”, “Really?”, “These can’t be true.”, “You’re NOT serious?” …and so on. While these social media marketing statistics are so...
3 min read
What is a Verified Social Media Account (and How Can You Get It?)
Will the real [insert celebrity/authority figure here] please stand up? In a world where anyone can create an online account, it can be difficult to know for sure whether the social media accounts we...