2 min read
Conversion Rates and the Science of Success
Let's get down to it '- What is your ultimate goal with your website? Chances are, you want to Raise your visibility on the Internet Tell your brand's story Increase sales or lead conversion
1 min read
Social Media Memories of 2014
Social media, from the Twitterverse to Instagram to Ello, in all the myriad ways we connect with one another, seems as though it could not have been more explosive than it was in 2014. And, as I...
1 min read
CommonPlaces Wins Outstanding Mobile Development Award
The Web Marketing Association has honored CommonPlaces, Inc. with the 2014 MobileWebAward for Outstanding Achievement in Mobile Development. The award went to the team which designed and developed...
2 min read
Should Employers Restrict Personal Device Use at Work?
About 90% of all Americans have cell phones, and as of January 2014, nearly 60% of those are smartphones. These numbers only increase in the professional world, and personal device use doesn't stop...
2 min read
Hell, Yes, Barbie Can Be a Computer Engineer!
Poor Susan Marenco. In 2010, Ms. Marenco, now a technical editor in San Francisco, got an assignment to write for the 'I Can Be'_' series of Barbie books published by Mattel and Random House....
2 min read
Do Not Gamble With Your Social Media
Few things have caused me to cringe in the past year more than hearing or reading about businesses hiring amateurs to run their social media platforms. I also cast a dubious eye on agencies which...
2 min read
Is it Time to Make Changes?
Any successful company develops a process, over time, which serves them well. In addition to your team, it's your methodology which defines you. Sometimes, though, you have to recognize the value in...