2 min read
Writing ALT Tags for Images
What are ALT Tags? ALT tags or ALT attributes are "alternative text" for an image. ALT tags are used to describe the image or what the image is representing. One of the main purposes of ALT tags is...
1 min read
The Misunderstood Meta Description
The meta description is an often misunderstood piece of the digital marketing puzzle. You know it as that snippet of text which is displayed below the page title in search engine results, and with...
2 min read
Understanding Bounce Rate
A bounce is whenever a user visits your website and leaves without looking at any other pages or connecting with you. The percentage of visitors who leave your website without taking any other action...
2 min read
How to Improve Your Local SEO
Local search engine optimization is focused on making it easy for prospective customers to find information about your company online. Whether they are searching specifically for your company, or for...
2 min read
How to Create SEO-Friendly URLs
Well optimized URLs are important for both search engine optimization and user experience. Search engines factor many variables into their decision making process and URLs are high on the list. As...
2 min read
What is Evergreen Content? And Why You Should Create It
You may have heard the term before, but aren’t sure exactly what it means, or how it can benefit your business. So what is evergreen content, and why should your business create it?
2 min read
Why You Should Monitor Crawl Errors in Google Search Console
Crawl errors have a significant impact on how your website ranks in Google Search. If left undetected or ignored, your site could be invisible to your target market. The first step to ensuring that...