Solution
When Pulsar needed a Go to Market Strategy to launch their new product, AEGIS, they chose to partner with CommonPlaces. The Go to Market Strategy included competitive analysis, speaking events, social media strategy, branding guidelines, campaigns, and SEO strategy.
CommonPlaces then worked with Pulsar to create and implement the branding guidelines and messaging on their new website using the HubSpot CMS. This technology allowed for seamless integration of marketing efforts, including email campaigns, social, and blogging efforts.
Working with CommonPlaces, Pulsar was able to launch and market their new branding initiatives, which targeted audiences of organizations and institutions, as well as gain additional business with improved search results and a consistent marketing schedule which includes email marketing, social media, and industry news. Their re-designed website has been tied directly into their marketing strategy with on-brand landing pages, customer offers, and a friendly user interface for both desktop and mobile applications.
With proven returns on their new marketing strategy, Pulsar went on to work with CommonPlaces in implementing additional branding and campaign strategies for their sister companies, DTS and Velesecurity. The designs we provided for Pulsar, their companies, and their products are modern, clean, and functional, and they all highlight their respective brand’s leadership and knowledge in the security industry.
With the help of CommonPlaces, Pulsar’s products and companies are all effectively marketed to their target audiences with exceptional results.